Ayres Estate Agents, First Draft Logo Set

Durleigh’s graphic design team were recently briefed with the creation of a company logo and brand for an established estate agent named Ayre Estates Agents. The design process is currently in its early stages, but illustrates our design team’s first process. Every design project begins with understanding the clients market, customer base, competitors and preference to colour look and feel of the proposed brand.

Once we have these parameters the branding work begins. The client is supplied with several sets of drafts containing various design ideas and options. The two images used in this blog illustrate this first process as the client is supplied with various design options.
A description and reasoning behind each design.

In whatever work our designers undertake, their prime focus is on adding value to the companies we work with in making a positive impact on the perceptions of their target audiences. We understand how important it is for us to have a client’s values, vision
and goals at the heart of our design thinking.